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Speakers Bureau Tool Box

The Anatomy of a Speech
Creating an outline

Introduction

  • Greeting -- Greet the audience with a smile and make eye contact with one person. Avoid telling any joke (ever) that includes a victim. Someone in your audience may take offense. Start your message in 25 words or less. (Don't say your name yet.)
  • Question -- Ask a direct or framed question.
  • Promise -- Preview the topic(s). Then, promise the benefits and rewards
  • Name -- Announce who you are.
  • Credentials -- Convey your professional and personal qualifications

Body of Presentation

  • Explain -- What, how, why? Give your reasons, causes and purposes for your topic(s).
  • Persuade -- Use phrases and words like: "so that", "do this", "instead of" and "because" to influence your audience to do what you're asking.

Conclusion

  • Signal the end of your presentation and summarize your key points.
  • Invite, encourage and challenge a response.
  • Conclude on a note of upbeat hope
  • Welcome questions and comments

Information provided by Michael Buschmohle, professional public speaker and President of Applause Associates.